To begin with, before understanding the whole fiasco of Digital marketing, let’s first understand briefly about Digital marketing.

What is Digital Marketing?

Digital Marketing platform is marketing through digital channels due to which we are able to reach out to a large number of prospects.

Why go Digital?

Traditionally marketing included advertising of products and services through print media for example billboards, posters, pamphlets and mainly commercial ads on radio and television. These ways are comparatively expensive and have restricted scope and customer reach. As technology grew to promote business digitally is becoming a key to surviving in today’s world.

Furthermore, today’s era is known as the digital age, it is one of the historic periods of the 21st century. Today every internet user has his/her social media accounts with this in mind one can increase brand visibility, through social media marketing, on platforms like, Facebook, Instagram, YouTube, etc. hence it becomes necessary for brands to do social media marketing which is a piece of digital marketing only.

Please read following facts carefully :

1- Smart Phones are getting better in performance and people are working on the latest and fastest technology to bring something more innovative into existing features.

2- Desktops & Laptop are manufactured in large quantities every year because the consumers of these kinds of products want more innovative features than existing.

3-Now online recharge is in trend and everyone knows that what is the real condition of mobile recharge shop owners and if they can go online then they can promote lots of things and they can target more and more customers.

4-if you want to order food on your home then you can check the complete menu of major restaurants on your mobile / laptop and can order in only 1–2 minutes.

5-If you pay online for your goodies then you may get a cashback or great discount and everybody loves cashback / discount.

As you know about Reliance JIO, this is the biggest internet revolution in 21st century till now in India which causes a reduced cost on telecom and internet service charges.

6-If you are a shop owner then you can sell your products everywhere if you choose the online selling platform.

And digital marketing is the backbone behind these revolutions.

The syllabus of the digital marketing course

Introduction about the syllabus of the digital marketing course | Digital Marketing | Types of Digital Marketing | Conclusion


In this era, Marketing has been bifurcated into two types that are traditional marketing and digital marketing. Traditional marketing has been used since ages till now, however, digital marketing is a new concept. In the phase of technology, digital marketing is taking shape in the marketing.

What Digital Marketing?

Digital marketing is a type of marketing which markets the products and services of the brand by using various digital channels. Electronic devices and the internet need to do marketing. Currently, everyone uses the internet to know everything and get vital information. For a brand is essential to have a presence on every digital channel no matter what type of business it is.

Doing digital marketing is one of cost-effective and time saving as well. Also, brands can reach many audiences and target them easily by using analytics. Due to the digitalisation brands can use many tools to analyze the success rate and ROI. In this, the ROI percentage is high as compared to traditional marketing.

Types of digital marketing

The types/courses in digital marketing are

  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Affiliated Marketing
  • Google Ads

Hence answer to {keyword1} : Future in digital marketing is undoubtedly secure and awesome.