How to Start a Digital Marketing Agency In Ghana
In order to know How to Start a Digital Marketing Agency In Ghana first you need to understand what is digital marketing.
Introduction to Digital Marketing
Before knowing How to Start a Digital Marketing Agency let’s firstly understand where it all started…..
The word Digital is simply described as something electronic, Marketing on the other hand is an age-old traditional method of action for promoting or selling products or services. Over time ways of marketing have been changed or upgraded per the respective era. In the span of the last 10 years, Digital Marketing has become a $460 billion industry. With ⅓ of the world spending their maximum time on their devices like laptops, Macbooks, iPhones and mobile phones the demand for digital marketing has grown many folds.
But why do you think the methods or ways of traditional marketing have changed?
If your answer is the internet; then we may be on the same page because as the internet was introduced to the world various doors of opportunity opened and the same goes for the field of marketing as well when the masses came on the internet they got introduced to various new things and marketing was one of them.
It is safe to say this demand will keep rising since every business wants to have a Digital presence in this era of the internet. Likewise, companies providing Digital Marketing services are also in demand. Looking at the order in the market it is vital to have a company that provides quality services in the required time and helps businesses grow awareness about their product or service.
The Rise of E-Commerce
People got to know about online promotions, advertising, selling, etc., and the phenomena of E-commerce was introduced, it took the world by storm now everyone was keen to know the ways how the internet works and brings business to them. Although the concept of Digital Marketing was introduced much later, this is where it all started. The foundation was laid during this period. With E-commerce booming, strategists decided to go all the way online and Digital Marketing was born. Digital Marketing was totally new but it never was in doubt if it would work or not with the maximum number of people engaging on the internet it was clear that getting business online was not that difficult and more people are using the internet on daily basis now.
Components of Digital Marketing
When it comes to the question ‘How to Start a Digital Marketing Agency In Ghana?” you first need to understand that Digital Marketing is divided into different categories i.e., Search Engine Optimization (SEO), Social Media Marketing (SMM), PPC(Google ads & Facebook ads), Content marketing, Affiliate marketing, and analytics these categories as a whole perform the execution of Digital Marketing operations. And also these are the pillars on which one can start a Digital Marketing Agency. If you master these components one by one Starting a Digital Marketing agency with no experience is also a really good option to consider.
1. SEO or Search Engine Optimization:-
Optimizing a website’s technical configuration, keyword relevancy, landing page, and content relevant to the user’s search queries. It’s the practice of increasing the quantity and quality of traffic on a given website. This is because the majority of traffic comes from search engines. SEO is an unpaid and organic tool which is helpful in the long run. SEO derives quality traffic to your website and builds a reliable audience base.
2. SMM or Social Media Marketing:-
Using social media platforms in a way that helps boost the brand presence, brand value, and brand image. Ads before a youtube video or a youtube mentioning a product or service and Reels on Instagram or a post on Instagram related to a product or service are prime examples of Social Media Marketing. Social Media Marketing has become a challenging and well-known platform to market your products or services. 18.1% population of the world is using Instagram today.
3. PPC or Pay Per Click:-
It is a marketing channel that consists of two major paid advertising platforms which are Google Ads and Facebook Ads where the advertiser Pays Per Click on an ad. It is mainly used for lead generation and increasing traffic to the given website. PPC helps advertisers to be more visible to the audience. Paid Advertising is useful if you are a new business which wants to spread awareness about your products and services.
4. Content Marketing:-
As the name suggests it is totally dependent on content. What kind of content? Well it can be any type of content Video, podcasts, blogs, or informative articles anything that helps to increase engagement with the audience is content and to mention or promote something inside the Content is called Content Marketing. The aim of content marketing is to leave a lasting impression on the user using infographics, Podcasts, Videos, Books etc.
5. Affiliate Marketing:-
Affiliate marketing is third-party marketing done by influencers or partners who bring traffic to the client’s websites with the help of their followers for which in return the client compensates the third party with commissions or incentives. In simple words, the third party’s job is to persuade potential customers into buying a product or service.
The process of collecting, monitoring, and analyzing web data is called analytics. It considers the previous data for future forecasts and also tracks the current data and monitors the website traffic. It also helps to identify different patterns and ongoing trends. Various tools are used for this process, Google Analytics is one of them. It basically helps to understand the nature of the audience and how they engage.
Scope of Digital Marketing
In the Era of high-speed internet and Social Media major brands are gradually shifting towards online markets they want to market their products to the audience at any cost, and in the process of doing so, they are collaborating with influencers, publishing ads on google, youtube, Facebook and Instagram. There is no doubt that Digital Marketing is here to stay. The global Digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026 and the compound annual growth rate of Digital Marketing from 2020-2026 is projected at 9% according to wordstream.com if we were to rely on this data it’s very clear that we might see some significant change in the field of Digital Marketing in near future.
Digital Marketing as a Business
Between 2020 and 2021, there was a 14% growth rate in Digital Marketing budget spending across businesses according to wordstream.com, This shows that Brands are willing to invest in digital marketing operations to promote their businesses online. Multinational companies are outsourcing their digital marketing operations in order to boost their brand presence and engage with the audience. Various B2C businesses like Mama Earth, MIVI, etc., have benefitted from the use of Digital Marketing. This is a golden opportunity for those who want to know How to Start a Digital Marketing Agency in Ghana or become a Freelancer. Starting a Digital Marketing agency with no experience is also possible if you gain the right business knowledge.
Steps to starting your own Digital Marketing Agency
Digital marketing is all about marketing services and products on the internet organically and inorganically (i.e through ads) and producing maximum ROI on the marketing budget. If you are keen to establish a Digital Marketing Agency you have to gain knowledge and required skills for the same. In this article, we will discuss the requirements to start your own Digital Marketing Agency and make the most out of it. Starting any business is not a walk in a park, it requires determination, planning and the ability to take risks whenever needed.
Here are the key steps when you are figuring out How to Start a Digital Marketing Agency In Ghana:
- Develop Relevant Skills
- Decide Your Niche
- Make Your Business Model
- Establish Your Online Presence
- Make a Team
- Register Your Business
- Decide your charges for the services
- Build a Network
- Get the Required Tools
1. Develop Relevant Skills
Before you do anything you need to have relevant skills. Digital Marketing is a vast area and making it into a business requires you to have both Digital Marketing Skills as well as Business Management skills to succeed.
- Digital Marketing Skills
- Business Management
If you are not planning to outsource the work you yourself need to learn Digital Marketing. Take a good amount of time and learn everything thoroughly and also gain more knowledge about current market trends. As mentioned above there are different components of Digital Marketing and each one has individual significance in the current time so learning each one of them is important.
Business management skills are equally important as the knowledge of the field you are stepping in because that only will help you grow your business. Apart from these, you should be good at time and resource management.
2. Decide Your Niche
Once you acquire the necessary skills it’s time to decide precisely which Digital Marketing Services you want to provide. Some of the are as follows:
- Website Design and Maintenance
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- PPC (Google and Facebook Ads)
- Content Marketing
- Conversion Rate Optimization (CRO)
As a new company, it will be difficult to provide all of these services so it’s best to choose one or two that match your skills and focus on them. The field of Digital Marketing is spread across a wide variety of domains and mastering all of them is not possible in the initial time, hence it is best to choose one or two which you can do and then consider other domains.
Deciding on a niche can help you gain vision and see clearly what you can actually offer and be good at it. Once there is enough client base you can also hire someone who can do the rest of the things that you cannot do and upskill your business.
3. Decide Your Business Model
The next step will be how you are planning to operate your business. You have 3 options;
- Working virtually and hiring a remote team
- Traditional office setup
- A combination of both
Working virtually is just figuring out How to Start Digital Marketing Agency from home and has its own share of benefits, you get to work from home or anywhere you go. Hiring a remote team saves you the cost of renting an office space and also gives you an opportunity to hire talent from all over the world.
A traditional office setup works best when you like to collaborate with your co-workers and work in a co-working space.
A combination of both is a really good model to work with. You can collaborate with your co-workers who can come to the office and also get the benefit of hiring employees from all around the globe.
You need to figure out what works best for you and start implementing it as soon as you can.
4. Establish Your Online Presence
The impact of Digital Marketing is seen on online platforms only. If you have started your own Digital Marketing business your internet presence should speak for itself.
There are two ways you can establish your online presence by
- Creating a Website
- Creating Social Media handles
This is one of the ways you can get clients as well. Clients will always prefer someone with a strong online presence if they expect a good Digital Marketing Service from your company.
Treat your Social Media profiles and your Website as your company’s portfolio. You can get potential clients and make a good network.
5. Make a team
Keeping in mind all services you offer you need to hire talent according to the need. The best advice will be to hire one person pr service in the beginning and then grow the team with time. Hiring freelancers on a project basis can be a really good choice in the beginning. Once you have a good set of clients you can hire many full-time employees and make a team specific to every service you offer.
6. Register Your Business
Before you proceed to the next step register your business. You need to:
- Decide the name of your business
- Purchase a domain
- Make a logo
- Find a lawyer
- Print business card
- Register your business legally
All these steps are equally important as starting a new business and making a strategy.
7. Decide your charges for the services
Deciding the charges is crucial to the growth of your business. The most popular methods are:
- Per hour
- Per project
- Monthly basis
Per hour: You charge on an hourly basis for the service you offer. The fees vary according to location, the service you offer, the complexity of work etc.
Per project: If you are working with a client on a project basis you will charge accordingly. You need to decide the charges while you discuss the client’s expectations.
Monthly Basis: There will be a few clients who will be using your service for a longer period of time. With them, you can charge the fees on monthly basis. For example: If you are developing and designing a website for some e-commerce business then you can charge monthly maintenance fees.
8. Build your Network
Building a network is really really important when you have started a new business. Your network is your net worth. Your network plays a very important role in the growth of your business. The quality of your network should be good and relevant to your business.
9. Get the required tools
While you are building a Digital Marketing Agency you will require a lot of software and services. Some of the popular and useful tools are:
Hubspot is a marketing, sales, and customer service platform that helps companies grow Exponentially.
Canva is one of the well-known free tools used for graphic designing and Editing trusted by Graphic designers.
Photoshop is a software mainly used for Photo Editing and Image creation which is loved by graphic designers and photo editors around the globe.
QueText is a web-based tool which is used for checking plagiarism by content writers, students and Bloggers.
SEMrush helps users to track SERP check site health it also provides traffic analytics, backlink checker and Ad analysis.
SEOquake is a free plugin for your browser that provides you with organic search data at the click of a button
Zoho marketing automation is an all-in-one marketing automation software which is used by marketers across the globe.
Google Analytics lets users measure their advertising ROI as well as track their Flash, video, and social networking sites and applications.
MOZ is in one tool kit used for inbound marketing, Link building and content marketing.
Spyfu is used by marketers to understand competitors’ strategies.
If possible get a yearly subscription to these tools so that you don’t have to worry about it on a timely basis and it won’t give you unnecessary trouble and save your precious time which you can utilize to do more important stuff.
If you are just getting started and cannot afford costly SEO services then Proseotools can be an alternate option for you. Proseotools is an all-in-one SEO solution under one roof.
Building a business is not a walk-in park you need consistency, commitment, and proper management. Once you learn how to utilize your resources and time for the growth of your business.
Learn Digital Marketing here